Eric and Jeff Rosenthal, brothers known collectively as ItsTheReal, are regarded as two of the most captivating storytellers and interviewers within the music space. Their prolific body of work spanning the past fifteen years encompasses pioneering podcasts, ingenious sketch videos, and compelling writing, all of which have garnered acclaim from reputable publications such as The New York Times and the LA Review of Books.
A wide array of luminaries, including Jay-Z, Stevie Wonder, Cardi B, Bun B, Max B, A$AP Rocky, Questlove, Issa Rae, Trevor Noah, Rick Ross, Jeezy, Jerrod Carmichael, Nipsey Hussle, Meg Thee Stallion, Dwayne Wade, Carmelo Anthony, Lala Anthony, Shaun White, Cam'ron, Jim Jones, DJ Drama, Fiest, Alice Cooper, Ludacris, Jadakiss, Fabolous, Pusha T, Joe Budden, Amanda Seales, Lil Uzi Vert, Kyrie Irving, Donald Glover, Common, Lizzo, Erykah Badu, Big Boi, Sara Bareilles, Chromeo, A-Trak and countless others, have sat down with ItsTheReal, who set themselves apart through the authentic expression of their identities, unconventional approach to questioning, and an infusion of absurdist humor.
In 2023, ItsTheReal rolled out their magnum opus, The Blog Era, a narrative podcast about the massively important bridge between Napster and the streaming services, shining a light on the anonymous people behind keyboards who went around the gatekeepers, brought industries to their knees and changed the course of pop culture. Eric and Jeff partnered with Pharrell Williams and his company OTHERtone to distribute the series, which has been universally celebrated and honored with four Signal Awards.
Eric and Jeff have elevated the standard for music podcasting. Their distinctive blend of institutional knowledge, established trust with their interview subjects, and deep-rooted expertise in hip-hop history collectively positioned ItsTheReal as distinguished luminaries in the domain of music storytelling, establishing a benchmark for excellence in the field.